Digital marketer Landing page expert UX enthusiast

I turn website traffic into revenue using data-first strategy and execution, guiding end-to-end user journeys across SEO and CRO, while utilizing innovative experimentation to drive conversion rates and operational efficiency for high-visibility brands.

View my approach About

Experience

Brands I’ve driven impact for

Proven results across global brands.

Technical Skills

How This Site Is Built

A modern, performance-first web stack designed for scalability, SEO, and maintainability.

Architecture

Built for stability, speed, and scale

This site is structured as a modular, server-rendered system to provide fast initial load times, predictable performance, and full crawlability by search engines. This architecture favors deterministic builds and stable deployments, prioritizing real-world performance metrics while avoiding unnecessary client-side complexity.

Rendering

Server-Side Rendering for Speed and SEO

Pages are rendered as complete HTML on the server, delivering faster first paint, consistent content for search engines, and stable Core Web Vitals—without relying on heavy client-side processing or delayed page assembly.

Styling & Maintainability

Scalable CSS with Enterprise Design Systems in Mind

Styles are built using semantic, BEM-structured CSS with global design variables. This guarantees responsive behavior across devices and makes the system easy to scale, update, and maintain.

SEO & Accessibility

Built for Discoverability and Usability

Semantic HTML, structured heading hierarchy, accessible navigation patterns, and performance-friendly assets ensure the site is optimized for both search engines and real users—without sacrificing design quality.

Impact Highlights

Problems I’m Trusted to Solve

Common challenges across complex, high-traffic web environments—and how they’re addressed.

Conversion plateaus despite strong traffic

Mapped funnel drop-offs, designed targeted experiments, and unlocked measurable conversion lifts and engagement without increasing acquisition spend.

Global sites that don’t scale cleanly

Reduced global launch friction by centralizing templates and workflows across languages, regions, and regulatory constraints.

Unstructured or low-impact experimentation

Built experimentation discipline by tying every test to a decision, insight, or next action while prioritizing backlogs.

Slow or fragmented web workflows

Removed bottlenecks and increased velocity by standardizing tooling, ownership, and handoffs across marketing, design, and engineering.

Strategy disconnected from execution

Ensured every web initiative shipped with defined success metrics and a clear measurement plan.

Cross-functional friction slowing delivery

Clear ownership, delivery tracking through shared project management tools, and sustained buy-in from all primary stakeholders.

AI & Modern Workflow

Smarter Work With AI

Leverage speed without sacrificing judgment.

AI as an accelerator, not a replacement. I use AI to move faster and think more clearly—while strategy, judgment, and execution remain fully human.

Applied where it adds leverage. Across this site, AI supported early ideation, technical validation, and UX and SEO decision-making.

Reviewed and approved manually. Final code structure, semantic markup, and performance tradeoffs were reviewed, refined, and approved manually.

Faster iteration, stronger outcomes. AI reduced iteration time, surfaced alternatives, and helped challenge assumptions before committing to solutions.

How I apply AI at work. I use AI to accelerate analysis and iteration, freeing time for judgment, prioritization, and high-impact decisions.

AI with guardrails. I avoid AI in scenarios involving privacy, compliance, or irreversible product decisions—where human oversight is essential.

Working Style

Frequently asked questions

What types of roles or projects are you most interested in?

I do my best work on website optimization and experimentation, where disciplined execution and data-driven decisions drive acquisition, engagement, and long-term revenue impact.

Are you more technical or strategic?

Both, by design. I work comfortably in code, analytics, and experimentation tools, while communicating tradeoffs, impact, and outcomes clearly across technical and non-technical teams.

Why not use a CMS or website builder for this site?

This site is intentionally custom-built to demonstrate how I think about performance, scalability, and maintainability. For many organizations, a CMS is the right choice—but understanding what’s happening under the hood is critical to making good decisions at scale.

What makes you different from other web marketers?

I concentrate on work that holds up over time—prioritizing improvements that stakeholders can measure, with clean execution and operational foundations that support long-term maintainability.

Is this site still a work in progress?

Yes—by design. The site follows the same MVP-and-iterate philosophy I use professionally. It will continue to evolve as new ideas, experiments, and learnings emerge.